Organized sports are a big part of every nation’s cultural fabric.Continue reading You never walk alone
EVS Translation Blog / Category: Marketing translations
22 Apr /14
BMW: The “M” stands for Mandarin
Being the most populous nation on Earth, China’s rapidly growing middle and upper classes are easily outnumbering the entire population of most other nations.Continue reading BMW: The “M” stands for Mandarin
11 Mar /14
The Broad Appeal of Entertainment
In 2011, virtually nobody outside South Korea and the Korean-American community had ever heard of PSY, and the words “Gangnam Style” had virtually no meaning.Continue reading The Broad Appeal of Entertainment
4 Mar /14
Multilingual Translation for Advertising – Buying the World a Coke
Regardless of what you do or where you live, the odds are that you come into contact with products from a multinational corporation on a daily basis.Continue reading Multilingual Translation for Advertising – Buying the World a Coke
27 Feb /14
Made in Japan
Applying a desire for precision in a culture that embraces performance and productivity, Japan has always had a special ability to push the limits of manufacturing.Continue reading Made in Japan
