Earned Media
26 Aug /19

Earned Media

“Branding” or “owned media” essentially indicate the level of popular interest in a brand, product, or company (what anyone pre-internet would call “word of mouth” advertising); yet today’s term is so much more than simply giving out free samples so consumers will create a chain by telling their friends.Continue reading Earned Media

Video Marketing
21 Aug /19

Video Marketing

Much in the same way that, due to the power of the visual medium, “a picture is worth a thousand words,” a moving picture can naturally be worth much more than a still image.Continue reading Video Marketing

Captions
19 Aug /19

Captions

For anyone who has ever gotten lost in the maze of settings on a DVD or Blu-ray disc, played with the settings on YouTube, Hulu, or Netflix, or – for readers over a certain age – anyone who remembers seeing the “Closed Captioning Where Available” message before your favourite TV show, today’s word is certainly … Continue reading Captions