“A well-designed user experience has become paramount. Customers ask for service information that is immediately understandable and accessible no matter the language and viewing device.”
This is the premise for the LocWorld36 Tokyo conference – one of the biggest events in the calendar for global translation & localisation companies. With keynote speakers from Netflix (“Localizing Netflix for Japanese Kids: Unique Challenges and Solutions”), Google (“Translation and AI — A Google Perspective”), and Ikea (“How IKEA Maintains the Tone of Voice in More than 50 Languages”), representatives of Language Service Providers and technology developers will be listening carefully. It’s an opportunity to assess the strategies and technologies necessary to deliver a cutting-edge service to global giants like these.
Marketing Manager for EVS Translations UK, Lucy Kikuchi, will be at the event to attend the various seminars and network with those attending. EVS Translations supports leading global brands to deliver seamless content and information across multiple international markets and the task is far from simple. Content management, technology and processes to speed up production ensuring better time-to-market, and localisation strategies including content optimisation are all part of the breadth of expertise that is in demand. And with new developments in Ai, increased scrutiny of data security, as well as multiple platforms and media featuring within the customer journey, there is always something new to learn.
Set all of this against the back drop of Japan – a country that is always cutting edge, with a culture that enters gently into our lives through film, cuisine and design – and the chance to visit LocWorld36 is irresistible.
April 4-5, 09:00 to 17:30 pm
Tokyo Bay Hilton
If you are also attending, why not connect with Lucy on Linkedin?