The Second Viking Age

Around the turn of the first millennium, as the majority of Europe was mired in the dark ages, Scandinavian empires were expanding, exploring, and establishing advanced societies. Fast forward a thousand years and another group of Scandinavians find itself in expansion mode. Perhaps the rest of the world doesn’t need to be worrying about Viking raiders anymore, but for the IT business, there is no place like Scandinavia.

While many businesses realize the importance of staying on the forefront of IT development, few countries have taken tis mantra to heart in a way that Denmark, Finland, Sweden, and Norway have done. What has separated this region from the other of Europe and the rest of the world is their willingness to embrace technology and tech-based solutions for the advancement of their economies as well as their societies. In IT terms, the region’s countries are masterful in using infrastructure, human capital, and business acumen to produce the necessary creativity, technology, and overall knowledge that sustains as well as grows information technology. Simply put, there is a reason why companies like Finland’s Nokia and Sweden’s Hexagon AB emerged from this region of the world.

The local IT environment, however, has also successfully linked global technology giants, such as Apple, HP, IBM, and Google, and the region, mainly as a “proving ground” for innovation. Denmark, for example, promotes itself as an ideal IT testing ground by offering the unique combination of a market that is advanced, accepting of new technology, yet small enough to allow for thorough testing of a product or service before global distribution. Another example is Sweden, who, in addition to having earned a reputation as the ideal “pilot market” for Russia and Northern Europe, can offer a large number of research facilities and testing environments to meet the needs of business.

Contrary to commonly-held beliefs that the Scandinavian market is inaccessible to other businesses than local players, the region is, in fact, very accommodating to foreign investment. While many citizens of Norway, Sweden, Denmark, and Finland speak excellent English, it is still advisable for foreign companies to stage their market entry campaigns not exclusively in English, but to address their potential customers in their native language.

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