From the Age of Exploration to the present, the seas around Latin America have been known for its strong winds. These winds are partly responsible for every hurricane that enters the Gulf of Mexico and for giving Cape Horn (South America’s southern tip) it’s reputation among sailors. After a few hundred years of fearing the potential devastation that can be caused by these winds, it now appears that Latin America could harness these winds as an important source of domestic energy.
In the United States and Canada wind energy is nothing new, and indeed, it has become rather commonplace as it has matured and is increasingly beccoming a reliable domestic component of our overall energy portfolio. In the emerging Spanish-speaking markets of Latin America, however, wind is just starting to be considered as a substantial part of any country’s energy plan. According to MAKE consulting, for every gigawatts of production capacity that will be put into place in the Americas more than half will be found in Latin and South America. The reasoning behind the increasing interest in wind and solar power is easy to understand: clean domestic energy promotes socially responsible investment, insulates a population and economy from global energy price spikes, and can serve to level the playing field with “conventional” energy-rich countries, like Brazil and Venezuela.
To date, many Latin American countries have been experiencing double-digit growth rates in wind power capacity – notably Mexico (57%), Argentina (48%), Chile (19%), and Nicaragua (64%), but in order to maintain this level of growth and expansion, reaching out for guidance and assistance will become a necessity. Obviously, the best equipped to handle these needs is the United States, which not only headquarters two of the largest turbine manufacturers worldwide, but also boasts production facilities from 7 of the top 10 manufacturers. From the perspective of aspiring Latin America wind energy producers it would only make sense to continue to grow domestic capabilities by partnering with North American companies.
What about business?
Conversely, no self-respecting business is or should be “sitting by the phone” and simply wait for a client to come to them, especially in a case like this where million dollar development projects could be the norm rather than the exception. A wind energy boom in Latin America could easily translate into a boom for a myriad of related industries. However, any possible advantage that a company might be able to leverage is predicated on the ability to first make initial contact with interested parties. This can be difficult when considering that the majority of companies in this field are concerned about their field of expertise, not Spanish interpreting or Spanish-English translations.
In business, simply having a demand and a ready supply is not enough: there must be a workable relationship between both. For this specific case, the obvious barrier is communication, specificly language. Businesses need to partner with a translation company that can efficiently and seamlessly handle both Spanish interpreting and English-Spanish translations.
EVS Translations is your expert partner in the alternative and sustainable energy sector; providing high quality Spanish market translations and Spanish interpreting services that enable your company to play an important part in the emerging Spanish-speaking markets of Latin America.
Contact us today, to find out how EVS Translations can help you as an expert for English-Spanish and Spanish-English translations in the wind energy sector.