EVS Translations has published its latest white paper: “A marketer’s guide to creating video for a global audience”. Here we catch up with our marketing team to find out about the growing demand for video content:
“As marketers, we understand the challenge to keep up with the latest trends in how people consume content. As the explosion of content on the internet and social media has led to consumer fatigue, businesses increasingly use video as a way to quickly capture dwindling attention-spans. And, as social media giants like Facebook and Twitter push video in their mission to disrupt traditional broadcasting, we are compelled to act. The future of content is video but, increasingly, as businesses look to global markets to compete on growth, video is becoming more global in reach.
Major global brands are shifting to what feels like media companies, onboarding in-house production managers and incorporating video strategy leaderships to answer the ever increasing video content needs of their global sales teams. Marketing departments consolidate video analytics with automation and set up KPIs to drive higher ROI and customer engagement through video content marketing strategies.
Our new white paper: “A marketer’s guide to creating video for a global audience” helps marketers to push their original video content further – out to a truly global audience with on-brand and culturally authentic messaging. It’s easy if you know how, and by the end of our new guide you’ll feel confident about taking this next step with your video assets.
You can download it here: “A marketer’s guide to creating video for a global audience”
Alternatively, call your local EVS Translations’ office and they’ll get started on your video content today!
UK Tel.: +44-115-9 64 42 88