17 Jun /13

Apple

Apple – the iconic brand? Did the name originate from a ride through an apple orchard or the love of the Beatles who recorded under the Apple Records label? The latest Jobs biography indicates the former, with descriptions of Jobs’ “fruitarian diet”. At any rate Jobs came up with the name Apple Computers in 1976 and the name stuck despite many legal battled. The original black and white logo showed Newton under a tree. This was replaced almost immediately by the multi-coloured apple that one bite has been taken out of and in 1998 silhouette. Mac, iPad, iPod and Iphone – the products sold under this label established themselves among consumers worldwide and have even found their way into dictionaries. According to Marketing Week, Apple is now the world’s most famous brand, with a current market value of USD 185 billion.