A recent marketing study found that consumers who view a branded video of a product or service are much more likely to make a purchase than those who only received static information.Continue reading If You Can’t Voice-Over, Subtitle!
EVS Translation Blog / Category: Articles
The Broad Appeal of Entertainment
In 2011, virtually nobody outside South Korea and the Korean-American community had ever heard of PSY, and the words “Gangnam Style” had virtually no meaning.Continue reading The Broad Appeal of Entertainment
The Realm’s Open Doors
On the first day of 2014, the UK, along with a number of other Western European countries, officially opened its proverbial doors for immigrants from Bulgaria and Romania.Continue reading The Realm’s Open Doors
Multilingual Translation for Advertising – Buying the World a Coke
Regardless of what you do or where you live, the odds are that you come into contact with products from a multinational corporation on a daily basis.Continue reading Multilingual Translation for Advertising – Buying the World a Coke
Made in Japan
Applying a desire for precision in a culture that embraces performance and productivity, Japan has always had a special ability to push the limits of manufacturing.Continue reading Made in Japan