When you walk through the doors of any shop, supermarket or restaurant in Japan, you will be greeted by staff members calling irrashaimase! which means ‘welcome’.Continue reading Persuading the Japanese Consumer: Will Your Business Get Its Message Across in the Right Way?
To many, at first glance, it may seem unusual that an Internet-based company valued at $719 billion is receiving a large amount of publicity for opening a small store near their headquarters.Continue reading Smart Translations for Smart Retail Stores
As a global brand manager you are responsible for building product awareness and engagement in order to drive growth across international markets.Continue reading 3 Translation Tips Global Brand Managers Need to Know
The German discount supermarket chains Aldi and Lidl appear to be Britain’s fastest growing supermarkets, with Aldi increasing its market share to 7%, while Lidl’s share going to 5.Continue reading German Discounters on Their Way to the UK Big Four
At times when American consumers are spending nearly $800 billion on grocery shopping, the German discount supermarket chain Lidl has just opened its first stores in the United States, with plans announced for an expansion of 100 locations within the next year.Continue reading Lidl’s U.S. Expansion and European Localisation Mistake
