To many, at first glance, it may seem unusual that an Internet-based company valued at $719 billion is receiving a large amount of publicity for opening a small store near their headquarters.Continue reading Smart Translations for Smart Retail Stores
As a global brand manager you are responsible for building product awareness and engagement in order to drive growth across international markets.Continue reading 3 Translation Tips Global Brand Managers Need to Know
The German discount supermarket chains Aldi and Lidl appear to be Britain’s fastest growing supermarkets, with Aldi increasing its market share to 7%, while Lidl’s share going to 5.Continue reading German Discounters on Their Way to the UK Big Four
At times when American consumers are spending nearly $800 billion on grocery shopping, the German discount supermarket chain Lidl has just opened its first stores in the United States, with plans announced for an expansion of 100 locations within the next year.Continue reading Lidl’s U.S. Expansion and European Localisation Mistake
Virtually every aspect of our lives has been changed by the Internet, from how we receive news and information and how we connect with friends to how we do our banking, shopping, and even how we entertain ourselves.Continue reading The Future of the FMCG Industry
