“Branding” or “owned media” essentially indicate the level of popular interest in a brand, product, or company (what anyone pre-internet would call “word of mouth” advertising); yet today’s term is so much more than simply giving out free samples so consumers will create a chain by telling their friends.Continue reading Earned Media
For anyone who has ever gotten lost in the maze of settings on a DVD or Blu-ray disc, played with the settings on YouTube, Hulu, or Netflix, or – for readers over a certain age – anyone who remembers seeing the “Closed Captioning Where Available” message before your favourite TV show, today’s word is certainly … Continue reading Captions
Today’s word is more than just your regular day trip or week-long getaway.Continue reading Expedition
E-bikes can be a really good idea, but, when you’re in a decidedly urban setting, they can still be cumbersome and less than agile, which is never good when there are large amounts of cars and people around.Continue reading E-Scooter
