Your business' website is a major investment and a critical component of the marketing mix. And if your company is actively pursuing business opportunities in new overseas markets, a well-executed foreign language version can support future growth. For this a site needs professionally translated content which will engage the target audience and reflect the quality of the company’s brand and products. It will also benefit from a more strategic approach to website translation which factors in Search Engine Opimisation and the performance of your translated keywords in the target market.
EVS Translations supports businesses by delivering high-quality website translations with additional solutions to suit specific business goals. Our linguistic, technical and marketing teams help your business to grow its international presence.
If you are ready for full-scale translation of your website, we can assemble a team of translators to work on your content in line with your lead times. They can work with your downloaded files or directly into your Content Management System. On a tight budget? Tell us which you think are the priority landing pages for your business and we can start from there.
EVS Translations translates your content including all keywords. But do better alternatives exist in the local target market which could improve results from organic searches? Our in-house Search Engine Optimisation (SEO) experts will analyse your keywords and Google Ads in the target language. They may make recommendations for your approval, which can then be implemented into the translation process for fully optimised content.
To achieve a better search engine ranking, foreign language content needs to be kept up-to-date. Our project managers will implement workflows so these can be handled quickly and effortlessly, while ensuring consistency with previously translated content.
Blogs, social media and e-mail campaigns. Our own in-house translators are here to work on your content updates for a quick turnaround. For e-commerce, we can regularly update the product listings so your consumers get the latest information.
A German hotel goes international
We've just finished a multilingual website translation for a German Hotel which needed its site in English, French and Italian. The consultation period was limited to 10 hours, plus translation - enough time for keyword analysis and the placement of key traffic drivers on specified landings pages. The site is now up and running and it's looking great.
- Account manager, EVS Translations
- Website localisation and International SEOFile Size: 418 KBDelivering an authentic digital experience across your international markets requires a sophisticated approach to the localisation process, which moves beyond classic translation.
At the start of the year, we received a request from a medium-sized real estate company that wanted its website translated from German into English and Russian. The multilingual translation of the website for vacation apartments was supported by search engine marketing – such as SEO [...]
In a previous blog entry we explained the inner workings of website translation. Today, we would like to give you another tip by explaining how you can optimise your translated website for search engines (SEO). Before we do so, let’s take a look at the term “SEO.” SEO stands for [...]
If advertising in the 21st century has taught the business community anything, it is that the “Golden Age” of classical advertising is behind us. No longer can a business count simply on consumerist euphoria to drive their sales, and catchy advertisements and colorful signs will [...]
Personalized communication has undoubtedly replaced mass marketing strategies as the driving force behind a successful product campaign. This shift in focus naturally puts heightened emphasis on the different ways companies present themselves to their global customers. Accordingly, [...]